Lottery Sales Enhancement


Online Lottery Gift Card Presence

The RPS Lottery Gift Card Program places a large emphasis on online sales as a key component of its distribution strategy. As demographic shifts give rise to changes in consumption patterns, it is important to assist the lottery in finding new ways to appeal to younger generations that are more apt to leveraging emerging technologies in their daily lives and consumption. The RPS Gift Card Program includes specific means of reaching out to these demographics to ensure that the Lottery’s relevance with these populations is maximized.